Type Anatomy Poster Brief
Description
An anatomy of type promotional poster that is creative and informative about an online digital type foundry.
An anatomy of type promotional poster that is creative and informative about an online digital type foundry.
Sender
The font bureau (Font Fish)
The font bureau (Font Fish)
Message
An anatomy of type and to brand a desirable brand.
An anatomy of type and to brand a desirable brand.
Audience
The companies customers, mostly designers, designers that want QUALITY type.
The companies customers, mostly designers, designers that want QUALITY type.
Objective
Choose a large word, make it the top of hierarchy. Choose a word that is related to companies name (Font Fish).
Choose a large word, make it the top of hierarchy. Choose a word that is related to companies name (Font Fish).
Response
Attention grabbing, they will want to share with friends, it will become audiences go to place for fonts.
Attention grabbing, they will want to share with friends, it will become audiences go to place for fonts.
Specifications
11X17, margin of some kind, 20 different types of anatomies (there definitions). Need 3 serif and 3 terminal definitions within the 20.
11X17, margin of some kind, 20 different types of anatomies (there definitions). Need 3 serif and 3 terminal definitions within the 20.
Budget/Schedule
30 hrs. at $30 an hour = $900. it's got to be worth $900.
30 hrs. at $30 an hour = $900. it's got to be worth $900.
Summary Design Statement
We have been given a significant amount of time to make the poster amazing so we mustn't slack off. I have decided on the word Oceanum as my word to break down it's type anatomy while at the same time branding something desirable.
We have been given a significant amount of time to make the poster amazing so we mustn't slack off. I have decided on the word Oceanum as my word to break down it's type anatomy while at the same time branding something desirable.
FontFish
